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Sports Economics: Worshipping at the Altars of Adi, Phil and Kevin
Source: Council for Economic Education (EconEdLink) | Type: Lesson

Essential Question: How do entrepreneurship, competition, and specialization benefit consumers of athletic footwear and apparel? In order to gain a better understanding of the important role entrepreneurs play in a market economy, students participate in an activity that highlights the history of the athletic apparel industry in the United States and beyond. At the completion of the lesson, students will be able to explain how Adi Dassler, Phil Knight, and Kevin Plank used their entrepreneurial skills and abilities to satisfy the wants of billions of people.




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